Is There a “Secret” to Building Wealth?

by kungfugirl on December 4, 2012

The Secret

Ask me that before this past weekend and I would have adamantly stomped my foot down and said, “don’t be ridiculous, of COURSE NOT! What on earth have you been smoking?”

You know that I believe 100% of most so-called “secrets” involve nothing more than hard work and perseverance, followed by more hard work and perseverance, followed by more hard work and perseverance, followed by…well, lather, rinse, repeat…with perhaps a dash of inspiration thrown in for spice.

I am instantly suspicious of most “secrets”—if some piece of information is such a big “secret,” then why on earth have you suddenly decided to share said “secret” with little ol’ me, not to mention the rest of the world?!

Call it my inherently suspicious nature, but I am highly skeptical to say the least when anyone promises to reveal to me “the secret” of just about anything, especially if it’s related somehow to money or investing.

“Click here to find out THE SECRET this multimillionaire is sharing for the very first time only to this EXCLUSIVE list of subscribers!” or “Click here to find out THE SECRET stock that has been making this Florida grandma millions!” or…you get the idea.

Secret==suspicious! (at least to me)

(That and the fact that my marketing brain instantly snaps to attention…the other thing “secret” tends to mean is “I will reveal it to you IF you buy my special, expensive, exclusive program!”)


So you might be surprised to find out that I traveled down to San Diego this past weekend to spend three intensive days hanging out with and learning from someone who was featured in the New York Times best-selling book and movie entitled…you guessed it…The Secret!


(And no, I have never read that book, nor seen the movie, because I was instantly turned off by the title—my initial gut reaction was something to the effect of, “The Secret? Really? Really do you think I am going to fall for that?”).   :)

And yet, there I found myself for three days this weekend…learning from a beautiful woman by the name of Lisa Nichols, who is most well known for her contribution to The Secret.

For those of you who aren’t familiar with Lisa (I wasn’t, either, until I saw her speak at AwesomenessFest a few weeks ago), in addition to her appearance in The Secret, she also runs a multimillion dollar company, is a multimillionaire herself, is dedicated to transforming the lives of millions of people, and has appeared on Oprah and Larry King, among other popular shows.

In fact, she was hand-chosen and asked to be “the next Oprah” but turned the opportunity down.

But popularity and fame aside, what drew me to Lisa and was the deciding factor for me giving up a 3-day weekend with my family (AND an article for you!) in order to learn from her, is that she is hands-down the best speaker I have ever observed. Ever.

(And I have seen a lot of great speakers!)

So THAT is why I trekked down to San Diego over the weekend for a 3-day intensive event called “Powerhouse Speakers”—I wanted to learn Lisa’s secret…her amazing transformational speaking and story-telling gift.

(If I’m going to transform the financial lives of millions of people, I’d better get up from behind my laptop sometimes and get out there in the world!)

And OK, truth be told, I also wanted to do some recon on “The Secret” itself… Because, after all, I am human, and I admit a part of me wanted to know just WHAT the darn secret WAS! Without having to buy the book!   :)

And guess what I found out…

I learned not only one secret, but TWO.

One is the secret that I just mentioned, which is only peripherally associated with “making money” so I’ll just touch on it briefly.

That secret is Lisa’s special gift—her amazing transformational speaking and storytelling ability. The woman simply commands a room. I’ve never seen anything like it—she is real, she is authentic, she is transparent, and she is incredible.

The audience sits (or sometimes stands) in rapt attention, laughing, crying, and accompanying her on her journey of wherever she wants to take us. She is seriously gifted—not “cheesy” or “preachy” and certainly not boring or inconsequential…you always leave her talks having internalized some amazing and important lesson, and having had a blast while doing so.

So that was secret #1, which I did my very, very best to soak up and learn to the best of my ability while there (and I didn’t just sit and take notes…you know I believe taking action is the best form or learning, so I got up and spoke for 10 minutes in front of 100+ attendees live and on stage and got coaching from the master herself!)

But it’s the other secret, the one from the famous book and movie, that is much more relevant to you and to Kung Fu Finance (unless you are considering a career in public speaking, in which case I highly recommend you get yourself to one of Lisa’s events.)

So what the heck IS this special “secret” from this famous book I’ve never read and movie I’ve never seen?

Well, it is something called “The Law of Attraction”.

Now, I know, The Law of Attraction gets a lot of flack.

(Don’t ask me why it’s always capitalized like that…apparently because it’s a “law”.)

You may have heard, “yeah, well, if you’re falling out of a plane without a parachute, let me tell you the Law of Gravity will out-trump your Law of Attraction every time!”

And Saturday Night Live did a skit awhile back chastising a man from Darfur about his “negative attitude”.

In fact, there have been countless satiric spoofs done on the Law of Attraction (and many of them are quite hilarious!)

But they are aimed at the group of the population who do not “get it” and who are simply into wishful thinking, which is NOT what the Law of Attraction is really about.

The Law of Attraction does not say, “simply sit on your couch with your favorite beverage and remote control and wish for Salma Hayek (or Will Smith…) to appear next to you and magically she will materialize on your lap!” nor does it say, “you don’t have to pay for that book in the store, just ask the Universe for it and then walk out the door!”

Right. Not what the Law of Attraction is about.

But what it IS truly about is crucial to your financial future, and is something I frequently talk about here on Kung Fu Finance:

You create your own reality—you are the product of your thoughts.

THIS “Law of Attraction” I believe in wholeheartedly, and so does Napolean Hill, who wrote one of my recommended Top 5 Personal Finance Books, Think and Grow Rich.

And the more rich and successful people I meet, the stronger I believe in the Law of Attraction and the fact that you are the product of your thoughts and you do have the ability to create your own reality.

Do I think you can just close your eyes, wish for an ounce of gold to appear in your hand, open your eyes, and suddenly be holding the gold?

Um, no (although that would be really, really cool!)

But all Olympic athletes visualize executing perfectly and winning before they do so. Every. Single. One.

And every successful, wealthy person I know has visualized being wealthy and successful for many years—they have always wanted to make money, have visualized doing so, and have eventually achieved it. Sure, they may have had doubts along the way, but I do not know even ONE wealthy, successful person who has or had a mindset of “I don’t deserve it, I’ll never get there, I’ll be broke forever, etc.” Not a single one.

An important aspect of The Law of Attraction is the distinction between visualizing and doing nothing, and visualizing and taking action towards your goals.

Visualizing by itself does not work—no Olympic athlete wins SOLELY by “visualizing”. They train (and train, and train, and train, and train some more…)

It is like those cheesy broken heart charms that only form a whole heart when connected:

Heart Charm

Awwww, isn't that sweet...?

You need BOTH the proper mindset (ahem, “Master your mind”…) AND to take action on your financial education (ahem, “Master your money”…) to achieve real, lasting wealth and success:

Broken gold coin

Master your mind...AND...Master your money!

THAT is the big secret.

So many of us are experts at one or the other:

  • I used to be GREAT at daydreaming about my amazing financial future, but my bank account reflected my lack of action-taking on my financial education, circa 2000-2001
  • I know several people who earn a LOT of money, but feel like they don’t deserve to keep it…no matter how much they make it simply slips out the door as quickly as it enters their life

So I would say “The Secret” would be more aptly named “The Half-Secret” :) (but hey, they didn’t ask me, and I’m sure that wouldn’t have sold nearly as many copies!)

What do you think is the “secret” to building wealth? Do you believe in visualization? I would love to know your thoughts in the comments!

I’ll be back tomorrow with more from Rick Rule (he’s been requested a lot lately and I have a great transcription and video for you tomorrow), and with lots more…I am DONE traveling for the year! Hooray!

Have a wonderful day, and please let me know your thoughts in the comments!

To your financial success,
— Kung Fu Girl

Bruce Lee on visualization: “As you think, so shall you become.” and “You just wait. I’m going to be the biggest Chinese star in the world.” Word.

P.S. Speaking of creating your own reality, I recently sat down with an amazing woman, Benay Wettle, who has a business called “Define Your Own Reality”. She interviewed me on my investing and Kung Fu Finance success and you can find Part 1 here…I hope you enjoy it!

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About the Author:

Susan Fujii, aka , is an SEC Accredited Investor who believes that anyone can learn to be financially independent.

Susan has authored 199 posts on Kung Fu Finance, and you can connect with her on .

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{ 7 comments… read them below or add one }

Steve December 5, 2012 at 4:39 pm

Hi KF Girl,

I so agree with what you said about the Law Of Attraction, just had this discussion a few weeks ago with someone, they had just read a short excerpt I wrote about “The Great Fiction.” same thing basically.

My point was your point, I have goals and I have things I can imagine, pictures of wealth and prospertty, my point was that inititally it is all fiction, it is a movie running in your mind, and that is what is so fantastic about it, in the beginning it is fiction, but you can make the movie do what you want it to by immersing yourself in the goal and making the movie include the action steps, and if you stay with it you can continually rewrite the movie as you move forward.

Yes you do attract that which you want, you attract it by going after it not waiting for it. I long ago realized that people attract things in their environment, but many time just do not recognize that something has appeared in their lives or responded to it. It happens every day.

So my way is to picture where I want to be in 15 years, the movie and action and characters are at play, I can work with them and they can guide me to what I need to do, which alway stimulates new thoughts ideas and action and it makes you aware of opportunity. And it is fun to be in control of lthe movie.

Just another thought on the subject.



jeff December 5, 2012 at 7:54 pm

Even better than The Secret is The New Psycho-Cybernetics. Cheap used copies on Amazon.


Ed` December 5, 2012 at 11:28 pm

Hi Susan,

You shouls watch Greeg Braden’s The Divine Matrix. He speeks in depth
about these “secrets” that are really not secrets but knowledge that was lost in our western civilisation.

I think you will love it.



Andreas H. December 6, 2012 at 2:05 am

Well Susan, I completely understand where you are coming from.
When I first stumbled upon “The Secret” I was also equally skeptical
and curious (ok, more skeptical, but that didn’t stop me…).
One point that bugged me about it (and still does!) is the underlying
esoteric or metaphysical theme of the whole thing. I already had a
basic understanding of the possibilities of visualization and, granted,
this video made many points more clear and understandable (=better
implementation!), but I really have a problem with those guys who try
to present themselves as some sort of “guru”. :(
Luckily I am relatively good at spoting BS by now and also learned
how to seperate such esoteric BS from the realistic, practical and also
very useful parts they were trying to sell. I guess every “marketer”
needs a shtick, but this hocus pocus theme kind of ticks me off.
Probably because 90-95% of them are actually selling BS… and know it.
I also agree that the topic of how to convert your visualisations into
reality was a bit short/lacking. (Maybe because it is ok if the people
know how to “wish” for something, but not how to really implement
their visualizations and desires into their reality? Not that I would
ever want to imply such a thing… ;) )
I would argue that the visualizations are surely a critical part, they
really show us our desires, but even more important is the point where
our desires are pushing us into action! And the “action” part is where it
all comes together. If you simply visualize day in and day out you won’t
change much (unless you are one lucky SOB), but once you start to act
on your dreams and desires you will slowly convert your dreams into
reality. Of course another obstacle that kills many dreams is a lack of
patience. Many people try the “Secret”, but after one or two weeks of
visualizations and no changes they give up and blame those “damn
scam artists”… maybe they should look up “perseverance”. ;)
Ad lucrum per sapientia


Martin Malchev December 6, 2012 at 11:31 pm

And another thing about the Law of attraction, that is very important and a lot of people miss, is this: The things that you visualize or wish for, or dream about MUST BE BELIEVABLE FOR YOU. You need to be sure that it is possible to get what you wish for. Otherwise your subconscious mind spoils everything. It says to you: “You know this is impossible. You know it can’t happen. Do not fool yourself!” And with that way of thinking you won’t attract much. The law of attraction works ONLY if you believe you can get what you wish for.
In my personal experience this law works like a charm every single time, once you master it. But it is one of many. The rest are in Napoleon Hill’s “The Law of Success” and its shorter version – “Think and Grow Rich”.

P.S.> Great article Susan! This site is THE place. :)


Kung Fu Grasshopper December 14, 2012 at 1:38 pm

Great topic, KFG. It is a secret that are only available to those that are receptive. The movie “What the #$*! (Bleep) Do We (K)now!?” is also amazing. I have used the techniques throughout my life and have always been blessed by good things happening. ;-) ….KFg (g for baby grasshopper)


Suzanne January 4, 2013 at 4:56 pm

Susan, We think alike. Back when the Secret came out I remember saying to my husband “This is a bunch of hogwash. This will teach people to just wish for what they want rather than taking the steps to get off their butts and take action.” In reality though, it is very true that “what you think about you bring about.” I have found through the practice of meditation and hypnotherapy that being in a good place financially often has something to do with being in a positive mindset and achieving your goals. Thanks.


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